Visual direction
Brand identity is translated into typography, colour, composition, pacing and motion decisions.
Project-based service
Audiovisual design and video templates for companies
I translate brand identity into video through graphic systems, motion graphics, titles and reusable templates.
Send a briefHow the work is approached
A brand identity also needs rules when it moves.
Audiovisual design translates a static identity into pacing, hierarchy, transitions and behaviour. The aim is a recognisable language that works across different pieces and can be reused.
Typical formats
- Audiovisual graphic system
- Motion graphics and titles
- Reusable templates
- Format adaptations
Senior editing and communication
Design as a system, not an isolated effect.
Visual direction, motion and templates are planned together to maintain consistency and make future production easier.
Motion graphics
Titles, data, transitions and animated assets are designed and integrated to support the message.
Systems and templates
Reusable structures allow teams to produce new pieces without losing consistency.
Multi-format design
The system is planned from the outset for landscape, vertical, square and other formats.
Before starting
Before designing motion, the brand and its uses need to be understood.
These references clarify what should remain fixed, what can vary and what needs to become a reusable template.
Available identity
Brand guidelines, typography, palette, logos, graphic assets and usage restrictions.
Visual references
Internal or external examples that define tone, pace, density and animation level.
Real content
Copy, data, photography, video and representative cases for designing around real needs.
Reuse environment
Who will use the templates, in which software, how often and for which formats.