Content planning
Formats, duration, cadence and the relationship between pieces are defined before production starts.
Sector experience
Social media video editing for marketing teams
I turn existing footage into clear, consistent pieces adapted to each channel and objective.
Send a briefHow the work is approached
Publishing consistently requires a system, not a fresh start every week.
Pieces are organised around repeatable formats, cadence and goals. A shared visual base speeds up editing, keeps the brand recognisable and leaves room to adapt each story.
Typical formats
- Videos under two minutes
- Vertical, square and horizontal versions
- Visual system for social content
- Defined deliverable bundles
Senior editing and communication
Fast editing without losing identity or clarity.
The system combines planning, pacing, subtitles, graphics and versions for continuous production across channels.
Retention-led editing
Openings, pace, clarity and hierarchy are shaped to communicate quickly without generic formulas.
Subtitles and graphics
Copy, calls to action and visual assets are integrated for silent viewing and small screens.
Versions and systems
Adaptations and templates speed up future delivery while keeping the brand recognisable.
Before starting
The first batch defines how the next ones will work.
It helps to agree early on what repeats, what changes and how material will circulate each week or month.
Content objective
Acquisition, brand, education, product, internal communication or event coverage.
Calendar and cadence
Number of pieces, frequency, campaigns, key dates and available approval time.
Material source
Original shoots, interviews, webinars, podcasts, stock, UGC or long-form source content.
Publishing rules
Channels, ratios, maximum duration, subtitles, on-screen copy, thumbnails and languages.